Siva Ram Prakhash
I am an MBA student passionate about Marketing and Analytics. Here, you can explore my work, including projects that showcase my skills and interests. I enjoy turning data into actionable insights and crafting strategic solutions. Always eager to learn, connect, and collaborate on exciting opportunities in the field
Developed ML models (Random Forest, Gradient Boosting) to predict OTT customer churn, achieving 91% accuracy. Identified key churn drivers like weekly minutes watched and customer support calls, providing actionable insights to improve retention strategies. Tools: Python, Scikit-learn, TensorFlow
Developed a comprehensive marketing strategy for "Dust Drift," a dual-mode robotic vacuum cleaner with AI navigation and smart home integration. Targeted urban households with tiered pricing, digital campaigns, and influencer partnerships. Focused on customer retention through loyalty programs, 24/7 support, and experiential marketing. Tools: Social media, retail partnerships, and content marketing
Conducted a comprehensive financial analysis of leading IT firms (TCS, HCL, Tech Mahindra, Capgemini, Infosys) over five years, evaluating liquidity, solvency, profitability, and efficiency. Identified trends, strengths, and challenges, providing insights into financial health, operational efficiency, and strategic growth opportunities in the IT consultancy sector.
MBA
General Management
IIM Jammu
B.Tech
Mechanical Engineering
BML Munjal University
Class XII Science (CBSE)
MP & EV EM School
Visakhapatnam
Class X (BSEAP)
Sri Chaitanya EM School
Visakhapatnam
BNY
Oct ‘24 - Nov ‘24
EdukOn Digital
Oct ‘24 - Nov ‘24
Morris Garages India
Feb ‘23 - May ‘23
Rockman Industries
Jun ‘21 - Jul ‘21
Research Study Assistant
BML Munjal University
Student Placement Committee Member (Placecomm)
BML Munjal University
Assistant Professor, BML Munjal University
July 30, 2024
"Siva is exceptionally bright, adaptable, and responsible. He consistently demonstrated intellectual curiosity, quick comprehension of complex concepts, and teamwork skills. His proactive attitude and strong ethical principles make him a valuable asset in any business setting."
Associate Dean, SRM University AP
July 21, 2024
"Siva demonstrated exceptional responsibility, honesty, and hard work. His ability to balance academics and extracurriculars showcases his time management and leadership skills. I am confident he will achieve great success in his future endeavors."
Abstract: Accelerated property mapping, an advanced indentation technique, was used to describe the nanomechanical behaviour of duplex stainless steel (DSS) surfaces prior to and post heat treatments. Heterogeneity in deformation responses and relative elastic and/or plastic nature of DSS was assessed on longitudinal and transverse directions through load–displacement curves, property maps, histograms of hardness (H), modulus (E), and indentation works. Empirical ratios such as H/E, (H/E)1/2, H3/E2, and plasticity index were employed to understand the anisotropy across the directions.
Read MoreAbstract: Property mapping, an indentation technique, was employed to investigate the nano-mechanical behaviour of austenite, ferrite, and interphase regions in duplex stainless steel (DSS). The influence of furnace cooling and water quenching heat treatment processes on the deformation behaviour of individual phase regions was quantitatively assessed in both the transverse and longitudinal sections of DSS samples. Property evaluation across these regions was conducted through load-displacement curves and associated material parameters such as empirical property ratios, elastic-plastic indentation work values, and other mechanical properties. This study reveals the heterogeneous and anisotropic nature of the mechanical behaviour of DSS phase regions across the sections, which can assist in improving structural design(s).
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